In 2025, the beverage industry is undergoing an unprecedented revolution, driven by increasingly demanding and conscious consumers. From healthy choices to technological innovations, through a renewed interest in sustainability, emerging trends are redefining the way we produce, consume and perceive beverages. In this article, we explore the main trends that are shaping the beverage landscape in 2025, supported by in-depth data and analysis.
1. Low or No Alcohol Drinks
Growing health awareness has led to an increase in demand for low- and no-alcohol beverages. According to a study by the IWSR ( International Wine and Spirits Record) , these drinks are gaining popularity, especially among millennials, in countries such as the United States, the United Kingdom, Canada, and Australia. Movements such as “Dry January” and health warnings about the risks of alcohol have further fueled this trend.
2. Sustainability and Eco-friendly Packaging
Consumers are increasingly concerned about the environmental impact of the products they buy. In the beverage industry, this translates into a preference for sustainable packaging and eco-friendly manufacturing practices. According to a report by Continuous , 72% of consumers in the UK say that sustainable practices influence their choice of bar or pub, and 58% are willing to pay extra for drinks served in venues with strong sustainability credentials.
3. Exploring Global Flavors
There is a growing curiosity for international and exotic flavors. Flavorman predicts a rise in globally inspired flavors, especially tropical fruits and international spices such as coconut, papaya, dragon fruit, turmeric and star anise. This trend reflects consumers’ desire to experience new and authentic tastes.
4. Functional Drinks and Wellbeing
Functional beverages, enriched with health-promoting ingredients, are gaining traction. According to Innova Market Insights , consumers are proactive about their health and are looking for products that offer specific benefits, such as digestive support or mood enhancement. Ingredients such as probiotics, adaptogens, and vitamins are becoming common in beverage formulations.
5. Mass Customization
Consumers want personalized experiences, even in the beverage industry. According to Deloitte , more than a third of consumers are interested in personalized products or services, and 42% want brands to guide them in personalization. This translates into tailored drinks, customizable menus, and loyalty programs tailored to individual preferences. In this context, companies like Opificio 77 offer customization services, allowing customers to create cocktails and spirits with exclusive labels and packaging, making each product unique and representative of their brand.
6. Digital Innovation
Technology is revolutionizing the way consumers interact with beverages. From mobile ordering to interactive menus, digital innovations are improving the customer experience and streamlining operations. According to Right Response AI, 83% of people start their restaurant search online, underscoring the importance of a robust digital presence for venues. Opificio 77 has also paid a lot of attention to this aspect: in addition to providing details on the production and services offered, the website features a section dedicated to the " Strong Water Shop ", the point of sale and tasting. Here you can consult the menu, opening hours and other useful information, ensuring a complete and interactive user experience.
7. Back to Nostalgic Cocktails
Classic cocktails are enjoying a resurgence, often with a modern twist. Drinks like the Old Fashioned and the Martini are making a comeback, reflecting a desire for simplicity and comfort. According to the National Restaurant Association , nostalgic cocktails are among the top trends for 2025.
8. Authenticity and Storytelling
Consumers in 2025 are increasingly seeking authenticity in the products they buy, wanting to know the stories and traditions behind each label. This interest translates into a preference for brands that share genuine narratives about their origins, production processes and ties to the territory. According to an analysis by The Spirits Business , authentic storytelling allows brands to create an emotional connection with consumers, standing out in a competitive market. Companies like Opificio 77 enhance this aspect, offering products that reflect their artisanal heritage and attention to quality, sharing with customers the stories and passions that animate each creation.
9. Flavors Inspired by Nature
Natural ingredients and botanicals are becoming more prominent in beverages. Flavors such as edible flowers, herbs, and spices are adding complexity and depth to beverages, offering unique sensory experiences. According to Food & Wine , the use of edible flowers such as marigolds, hibiscus, and roses is becoming popular in dishes and beverages.
10. Savory Cocktails and "Brothtails"
In 2025, savory cocktails and brothtails, which incorporate savory and umami elements into drinks, are expected to see growing popularity. According to Beverage Daily , cocktail innovators are drawing inspiration from gastronomy, integrating flavors like miso, mushrooms, fish sauce and sea vegetables into their creations. This trend reflects an interest in more complex culinary drinking experiences, offering consumers new and intriguing flavor profiles.
In summary, 2025 promises to be a dynamic year for the beverage industry, with trends ranging from health and sustainability to innovation and nostalgia. Companies that can adapt to these trends will be well-positioned to meet the demands of modern consumers.
